v3.1 · September 2026 · happybein.com

Our Journey so Far

History & Strategy
7 September 2026

This entry is meant to help define the next steps by describing what has been done so far.

It started all in 2022 when I personally felt very unwell and started to learn about the chemical aspects well-being and best practices for decision making and interacting with others.

I felt very excited about what I learned and decided to invest time in creating a non profit organization called HappyBein Stichting to educate the world. Beside my full time work and life, I contracted third parties to create a website and explainers videos for YouTube and for that website. I also protected the HappyBein brand.

I had the idea that the branding of this initiative could make money so I also created branded t-shirts and mugs which aimed at representing the values of the brand.

I also contacted various coaches for networking to whom I presented the initiative. I got mixed feelings as they generally didn’t seem to grasp the value of HappyBein. Many were however interested in connecting. One mentioned it would be very useful to have a tool that would help someone to set up goals.

After that, I felt I am not there yet, so I paused the Branding content and went to a phase were I felt the need to restructure the project. I came up with the YeahVibe name which would be the place to store the educational content towards success.

I created YeahVibe.com and stored and enhanced there the content I previously made via articles and video explainers.

I also added the yeahsight part which is a part dedicated to analysing some important part of society and consideration on how to solve ongoing challenges and thoughts on how the world is developing. The reason for adding that part is because current decision making often requires high level understanding of where we are and where we are going.

I also created yeahdev website to store and share development insight know how I was learning.

Once progressed enough on yeahvibe, I thought of marketing the content by making videos and posting these on social platforms. It was very time consuming and I was not happy with the outcome. But I learned AI tools and some basics on the new marketing, which can be handy for the future.

Given that perspective, I realized that the project would create more value for me and the world if the content could be integrated in daily tools. Which is why I started making webapps and stored them under yeahvibe, and I moved the content heavy Foundation under core.yeahvibe.com.

More to come…